http://www.diemaschine.com DieMaschine | Christopher Welch Fri, 17 Aug 2012 19:15:35 +0000 http://www.diemaschine.com en http://www.diemaschine.com/Chase-App-Self-Initiated http://www.diemaschine.com/following/diemaschine.com/Chase-App-Self-Initiated Fri, 17 Aug 2012 19:15:35 +0000 DieMaschine | Christopher Welch 3313858 I'm a daily user of the current Chase App, but am constantly disappointed by how badly their app has been designed, both from a functionality and design standpoint. So, over the course of a few nights, I decided to see what the app could look and feel like with some fresh paint. <img src="http://payload50.cargocollective.com/1/0/5812/3313858/chase_login_1_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload50.cargocollective.com/1/0/5812/3313858/chase_login_1_o.jpg" data-mid="17007013" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/0/5812/3313858/chase_dashboard_2_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload50.cargocollective.com/1/0/5812/3313858/chase_dashboard_2_o.jpg" data-mid="17007015" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/0/5812/3313858/chase_myaccounts_3_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload50.cargocollective.com/1/0/5812/3313858/chase_myaccounts_3_o.jpg" data-mid="17007016" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/0/5812/3313858/chase_accountpd_4_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload50.cargocollective.com/1/0/5812/3313858/chase_accountpd_4_o.jpg" data-mid="17007019" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/0/5812/3313858/chase_transaction_5_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload50.cargocollective.com/1/0/5812/3313858/chase_transaction_5_o.jpg" data-mid="17007023" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/0/5812/3313858/chase_deposit_6_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload50.cargocollective.com/1/0/5812/3313858/chase_deposit_6_o.jpg" data-mid="17007028" border="0" align="left"/> I'm a daily user of the current Chase App, but am constantly disappointed by how badly their app has been designed, both from a functionality and design standpoint.... http://www.diemaschine.com/Rebels-Campaign-Pitch http://www.diemaschine.com/following/diemaschine.com/Rebels-Campaign-Pitch Wed, 15 Aug 2012 04:00:46 +0000 DieMaschine | Christopher Welch 552960 The "Rebels" campaign has been a long running, annual, and successful affair for the Oakley brand. When it became time to come up with the new push in 2010, I jumped at the chance to make it as raw and realistic as possible. The idea is the following - The rebels are an extreme group of athletes. They put their bodies to the test, mentally and physically. Conforming isn't a word they understand. Along with these athletes, we've recognized that there are every day people pushing the limits on a daily basis. <img src="http://payload.cargocollective.com/1/0/5812/552960/1_915.jpg" width="915" height="852" width_o="915" height_o="852" src_o="http://payload.cargocollective.com/1/0/5812/552960/1_o.jpg" data-mid="6817773" border="0" align="left"/> This was their chance to show everyone that "normal" wasn't good enough by uploading a video of themselves breaking new ground. Thousands of videos would then get voted upon and the top 6 would get picked to not only be featured in the climax of the campaign, but would also win a chance to meet their favorite athlete. <img src="http://payload.cargocollective.com/1/0/5812/552960/2_915.jpg" width="915" height="852" width_o="915" height_o="852" src_o="http://payload.cargocollective.com/1/0/5812/552960/2_o.jpg" data-mid="6817774" border="0" align="left"/> The "Rebels" campaign has been a long running, annual, and successful affair for the Oakley brand. When it became time to come up with the new push in 2010, I... http://www.diemaschine.com/Dickson-Kristine-Fong-Wedding http://www.diemaschine.com/following/diemaschine.com/Dickson-Kristine-Fong-Wedding Tue, 01 May 2012 03:50:13 +0000 DieMaschine | Christopher Welch 3313898 I was recently given the honor to design and advise on the creation of the invites for the wedding of Dickson and Kristine Fong - two very close friends. Custom script and custom letterpress make for a gorgeous product. <img src="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 1 of 5_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 1 of 5_o.jpg" data-mid="17007375" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 2 of 5_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 2 of 5_o.jpg" data-mid="17007377" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 3 of 5_915.jpg" width="915" height="515" width_o="915" height_o="515" src_o="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 3 of 5_o.jpg" data-mid="17007378" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 4 of 5_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 4 of 5_o.jpg" data-mid="17007380" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 5 of 5_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313898/Fong_Wedding 5 of 5_o.jpg" data-mid="17007382" border="0" align="left"/> I was recently given the honor to design and advise on the creation of the invites for the wedding of Dickson and Kristine Fong - two very close friends. Custom... http://www.diemaschine.com/Sketchbook http://www.diemaschine.com/following/diemaschine.com/Sketchbook Tue, 01 May 2012 03:06:54 +0000 DieMaschine | Christopher Welch 3313781 These are random sketches, doodles and renderings that I've been recording over the years. From rough renderings to fully thought out site-maps, if it goes into the sketchbook, it gets posted here. <img src="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 1 of 6_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 1 of 6_o.jpg" data-mid="17006595" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 2 of 6_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 2 of 6_o.jpg" data-mid="17006598" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 3 of 6_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 3 of 6_o.jpg" data-mid="17006599" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 4 of 6_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 4 of 6_o.jpg" data-mid="17006601" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 5 of 6_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 5 of 6_o.jpg" data-mid="17006602" border="0" align="left"/> <img src="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 6 of 6_915.jpg" width="915" height="610" width_o="915" height_o="610" src_o="http://payload50.cargocollective.com/1/0/5812/3313781/Wireframes 6 of 6_o.jpg" data-mid="17006603" border="0" align="left"/> These are random sketches, doodles and renderings that I've been recording over the years. From rough renderings to fully thought out site-maps, if it goes into... http://www.diemaschine.com/Oakley-Fast-Jacket-Launch-Video-and-Homepage http://www.diemaschine.com/following/diemaschine.com/Oakley-Fast-Jacket-Launch-Video-and-Homepage Thu, 05 May 2011 03:03:12 +0000 DieMaschine | Christopher Welch 1395490 The next evolution of Oakley sports performance sunglasses will be unleashed on May 20, 2011. This teaser was produced to promote the new release which would be featured on the Oakley homepage and at the Oakley O Stores in Irvine, CA, as well as Times Square, NY. <img src="http://payload.cargocollective.com/1/0/5812/1395490/1_915.jpg" width="915" height="517" width_o="915" height_o="517" src_o="http://payload.cargocollective.com/1/0/5812/1395490/1_o.jpg" data-mid="6788977" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/1395490/2_915.jpg" width="915" height="517" width_o="915" height_o="517" src_o="http://payload.cargocollective.com/1/0/5812/1395490/2_o.jpg" data-mid="6788978" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/1395490/3_915.jpg" width="915" height="170" width_o="915" height_o="170" src_o="http://payload.cargocollective.com/1/0/5812/1395490/3_o.jpg" data-mid="6788979" border="0" align="left"/> Oakley.com Creative Direction: Ken Loh Art Direction: Adam Ehrheart, Christopher Welch Director: Christopher Welch Concept Design: Sean Riley Head Of 3D: Marco Hernandez 3D Artists: Sean Riley 2D Artists/Compositing: Christopher Welch Mattepainting / Look Development: Sean Riley, Adam Ehrheart, Christopher Welch The next evolution of Oakley sports performance sunglasses will be unleashed on May 20, 2011. This teaser was produced to promote the new release which would be... http://www.diemaschine.com/Infinite-Hero-Charity http://www.diemaschine.com/following/diemaschine.com/Infinite-Hero-Charity Mon, 02 May 2011 03:45:15 +0000 DieMaschine | Christopher Welch 1383104 Being that Oakley is directly involved with the US Military already it made perfect sense to start up a charity to support our brave troops. This project required multiple implementations as it was rolled out in phases. Phase One A static version was created to inform the general public of the newly formed foundation and had summarized information talking about what it stood for. <img src="http://payload.cargocollective.com/1/0/5812/1383104/home_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload.cargocollective.com/1/0/5812/1383104/home_o.jpg" data-mid="6730337" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/1383104/faq_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload.cargocollective.com/1/0/5812/1383104/faq_o.jpg" data-mid="6730335" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/1383104/contact_915.jpg" width="915" height="724" width_o="915" height_o="724" src_o="http://payload.cargocollective.com/1/0/5812/1383104/contact_o.jpg" data-mid="6730334" border="0" align="left"/> Phase Two A more feature rich version was launched to make use of various social media technologies to dynamically update many parts of the site. The foundation also required the implementation of a blogging platform to easily update it's subscribers about new events. <img src="http://payload.cargocollective.com/1/0/5812/1383104/ifh_2_1_915.jpg" width="915" height="1233" width_o="915" height_o="1233" src_o="http://payload.cargocollective.com/1/0/5812/1383104/ifh_2_1_o.jpg" data-mid="10177525" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/1383104/ifh_2_2_915.jpg" width="915" height="1443" width_o="915" height_o="1443" src_o="http://payload.cargocollective.com/1/0/5812/1383104/ifh_2_2_o.jpg" data-mid="10177526" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/1383104/ifh_2_3_915.jpg" width="915" height="1237" width_o="915" height_o="1237" src_o="http://payload.cargocollective.com/1/0/5812/1383104/ifh_2_3_o.jpg" data-mid="10177527" border="0" align="left"/> Being that Oakley is directly involved with the US Military already it made perfect sense to start up a charity to support our brave troops. This project required... http://www.diemaschine.com/Oakley-iPad-Lens-Tint-App http://www.diemaschine.com/following/diemaschine.com/Oakley-iPad-Lens-Tint-App Sun, 01 May 2011 23:27:00 +0000 DieMaschine | Christopher Welch 1381366 The Oakley brick-and-mortar stores need a quick and easy way for customers to see the benefits of using different lenses for different environments in their sunglasses. <img src="http://payload.cargocollective.com/1/0/5812/1381366/shot1_915.jpg" width="915" height="700" width_o="915" height_o="700" src_o="http://payload.cargocollective.com/1/0/5812/1381366/shot1_o.jpg" data-mid="6720955" border="0" align="left"/> This implementation would essentially allow the user whether at the store or at home, to input their location. This would then grab live weather information and use it to display a looping video for the background as well as simulated weather effects (snow, rain, hail, fog...etc). <img src="http://payload.cargocollective.com/1/0/5812/1381366/shot2_915.jpg" width="915" height="700" width_o="915" height_o="700" src_o="http://payload.cargocollective.com/1/0/5812/1381366/shot2_o.jpg" data-mid="6720956" border="0" align="left"/> By having this information, we'd be able to accurately demonstrate various lenses in various conditions and in turn convert the user into a customer. The Oakley brick-and-mortar stores need a quick and easy way for customers to see the benefits of using different lenses for different environments in their... http://www.diemaschine.com/Volkswagen-Pitch-Self-Initiated http://www.diemaschine.com/following/diemaschine.com/Volkswagen-Pitch-Self-Initiated Tue, 16 Nov 2010 01:49:18 +0000 DieMaschine | Christopher Welch 784694 By growing up in germany I've had a natural tendency to learn towards European cars. So what better way to merge my heritage and my passion than to pitch a re-imagining of the VW website and brand. <img src="http://payload.cargocollective.com/1/0/5812/784694/home_915.jpg" width="915" height="706" width_o="915" height_o="706" src_o="http://payload.cargocollective.com/1/0/5812/784694/home_o.jpg" data-mid="6728872" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/5812/784694/home-drop_915.jpg" width="915" height="706" width_o="915" height_o="706" src_o="http://payload.cargocollective.com/1/0/5812/784694/home-drop_o.jpg" data-mid="6728871" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/5812/784694/pd_915.jpg" width="915" height="1000" width_o="915" height_o="1000" src_o="http://payload.cargocollective.com/1/0/5812/784694/pd_o.jpg" data-mid="6728874" border="0" align="left"/> By growing up in germany I've had a natural tendency to learn towards European cars. So what better way to merge my heritage and my passion than to pitch a... http://www.diemaschine.com/Oakley-Fast-Jacket-Lens-Styleframes http://www.diemaschine.com/following/diemaschine.com/Oakley-Fast-Jacket-Lens-Styleframes Fri, 01 Oct 2010 02:20:52 +0000 DieMaschine | Christopher Welch 671764 Given that one of the main features of the Oakley Fast Jacket was it's lens interchangeability, I was asked to come up with a look for a video that would be displayed in stores. This would inform the potential customer that changing lenses is not only easy, but that it can literally change the game when it comes to a critical tee shot. <img src="http://payload.cargocollective.com/1/0/5812/671764/sw_1_915.jpg" width="915" height="515" width_o="915" height_o="515" src_o="http://payload.cargocollective.com/1/0/5812/671764/sw_1_o.jpg" data-mid="10177909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/671764/sw_2_915.jpg" width="915" height="515" width_o="915" height_o="515" src_o="http://payload.cargocollective.com/1/0/5812/671764/sw_2_o.jpg" data-mid="10177910" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/5812/671764/sw_3_915.jpg" width="915" height="515" width_o="915" height_o="515" src_o="http://payload.cargocollective.com/1/0/5812/671764/sw_3_o.jpg" data-mid="10177912" border="0" align="left"/> Oakley.com Art Direction: Adam Ehrheart, Christopher Welch Director: Christopher Welch Concept Design: Sean Riley Head Of 3D: Marco Hernandez 3D Artists: Sean Riley 2D Artists/Compositing: Christopher Welch Mattepainting / Look Development: Sean Riley, Adam Ehrheart, Christopher Welch Given that one of the main features of the Oakley Fast Jacket was it's lens interchangeability, I was asked to come up with a look for a video that would be... http://www.diemaschine.com/Dailybooth-iPhone-App http://www.diemaschine.com/following/diemaschine.com/Dailybooth-iPhone-App Sun, 01 Aug 2010 02:34:38 +0000 DieMaschine | Christopher Welch 543577 <img src="http://payload.cargocollective.com/1/0/5812/543577/1_915.jpg" width="915" height="770" width_o="915" height_o="770" src_o="http://payload.cargocollective.com/1/0/5812/543577/1_o.jpg" data-mid="6761088" border="0" align="left"/> Right before the launch of the iPhone 4 I was contacted by Ryan Amos, a long time client and founder of Dailybooth, to help out on visual design and user experience explorations for their upcoming iPhone app. This was particularly exciting due to the rumored front facing camera everyone was speculating about. The app would allow you view your feed as well as all your friends', create a new entry, view your mentions, and edit your profile. <img src="http://payload.cargocollective.com/1/0/5812/543577/2_915.jpg" width="915" height="642" width_o="915" height_o="642" src_o="http://payload.cargocollective.com/1/0/5812/543577/2_o.jpg" data-mid="6761089" border="0" align="left"/> Right before the launch of the iPhone 4 I was contacted by Ryan Amos, a long time client and founder of Dailybooth, to help out on visual design and user...